FREEZE AND CHILL YOUR WAY TO GROWTH:  BIG FREEZERS, BIGGER PROFITS FOR DISTRIBUTORS

Established in 1986, ROCKWELL INDUSTRIES is committed to redefining refrigeration with a focus on energy efficiency, flexibility, and cost savings. We emphasize our "Make in India" initiative and proudly offer I am GreenTM freezers, highlighting their eco-friendly approach.

One of Rockwell's key innovations is its Convertible Green Freezers, designed to offer the functionality of a cold room at approximately one-third of the price. These freezers are super tropicalised with Hermetically sealed compressor and boasts key features such as: 

• 100% copper cooling coil 
• 90mm PUF insulation 
• Excellent BEE Star Rating – 5 Star

 With a 10-year warranty on the freezer body and Extensive All-India Service network with over 500+ centers, we ensure widespread support for our customers.
Rockwell's I am GreenTM freezers are highlighted as India's most energy-efficient freezers*.
Let’s draw a comparison:

8 units of a 1000L Capacity I am GreenTM freezer (Model: GFR1210) 
Vs.
Traditional Cold Room of size (10×10×8.5) feet

Initial Investment: From a cost perspective, buying around 8 units of GFR1210 large freezers costs approximately ₹4.75 lakhs, which is significantly cheaper than setting up a cold room of similar capacity (10×10×8.5 ft), which costs around ₹8 lakhs. 

Energy Cost: Beyond the initial investment, Rockwell's large freezers offer substantial long-term savings. The energy cost over 10 years for the freezers is projected to be INR 7,00,800, a considerable reduction compared to INR 27,37,500 for a cold room.

Service Challenges: Service costs for the freezers are also low, contrasting with the high service costs and unavailability of spare parts associated with cold rooms and a grave challenge to find competent cold room engineers.

Scalability: The large freezers offer enhanced flexibility, being scalable, portable, and requiring only a single-phase power supply, unlike cold rooms, which are not scalable, not portable, and typically require a 3-phase power supply.

Reliability: In terms of reliability and stock preservation, Rockwell freezers have a holdover time of 24 hours at full load and are designed to be fail-safe, resulting in nil stock perishability. Cold rooms, on the other hand, are not fail-safe, leading to a high risk of stock perishability.

Furthermore, our Freezers come with a 10-year warranty, significantly longer than the typical 1-year warranty for cold rooms, and are easier to service.

In Conclusion, we offer convertible large distributor models in various capacities within our "Green Freezers" range, namely GFR910, GFR1210, and GFR1510. These models feature gross capacities ranging from 750L to 1320L and maintains a temperature range of +8o C to −30oC.

Large freezers are a game-changer for small-scale distributors, offering significant advantages in both storage and scalability.

Firstly, they provide ample storage capacity, allowing distributors to purchase all kinds of perishable items like ice-creams, paneer, khoya, butter, packaged frozen vegetables, dairy products like milk, curd, meat, poultry, sea-foods, ready-to eat items, chilled beverages, flowers, nuts, seeds, spices and medical samples, vaccines in larger quantities directly from manufacturers also ensuring consistent supply.

Secondly, large freezers enable crucial scalability. As a small distributor grows, the ability to increase inventory without immediately investing in a new facility / cold room is invaluable. This flexibility of adding more units allow distributors to respond to market trends, fostering sustainable growth.

Refrigeration That Powers Your Growth

In today’s competitive distribution landscape, the ability to stay lean, efficient, and responsive is key. Rockwell’s I am Green™ Convertible Freezers empower small and mid-sized distributors with a cost-effective, energy-efficient, and scalable cold storage solution. By choosing these freezers over traditional cold rooms, distributors not only reduce operational costs but also gain the freedom to expand with ease, protect their inventory better, and stay ready for growth. With Rockwell, it’s not just about freezing products — it’s about unlocking potential.